Hardcover. The story of how one woman - entrepreneur Martha Matilda Harper - created the idea of a retail franchise network, and put it into place, as a way for women to gain independence and the economic freedom to live the life they desired. When Harper died in 1955, she was well-known as an example of a real-life 'Horatio Alger' story, but 45 years later, her achievements have been almost forgotten. This book not only tells the story of Harper herself (who was born in Canada, and worked for many years as a servant), but also interviews 'Harperites' who still remember her and the busines she created. As a believer in Christian Science, she fought an industry which promoted and sold dangerous beauty aids and processes; by contrast her shops fucused on providing skin and scalp treatments to help release a customer's inner beauty (her own long floor-length hair - as shown in the frontispiece of this book - was one of her best advertisements.) Photographs, works cited, index. xviii, 184 pp Fine in beige cloth, no dj. .ISBN # 0-815606389 |
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