New York: Crowell, 1931. Hardcover first edition - A very comprehensive discussion of techniques applicable to the development of advertisin, with chapters on topics ranging from selection of paper, use of color to in-house organs, commercial art, advertising agencies and more. Full color frontispiece and many illustrations - both in the text and as black and white and full-color plates (the title page states 175 illustrations). Appendix, glossary and index. 474 pp. Slightly oversized format.